Years ago, I was hired to sell a product. No office. We all worked out of our homes — mainly on the phone.
Since I had no way of comparing my results against other salespeople, I didn’t know if my close rate was good, bad or average.
That is, until one day when my manager called and asked, “What do you know that the others don’t? We’ve had people here for years who don’t have your numbers.”
Boy, was I happy (and a little surprised). “I’m sure they know a lot more about the product,” I said, “but my guess is they might not realize one thing.”
“What’s that?” he asked.
“Whatever business I’m in, I know that I’m really in the marketing business.”
Things changed for me that day.
Now, I help small business owners — mainly professional people, like doctors, lawyers and accountants — understand what business they’re really in.
The simple secrets I pass along to my clients allow them to:
- Make a lot more money.
- Add more value to more people’s lives.
- Have a lot more free time to enjoy family, hobbies,
travel and whatever else interests them.
If any of those things interest you, feel free to visit my company’s website: SimpleSecrets.com.
To your success,
P.S. Next time someone asks what business you’re in, what are you going to say? That’s Simple Secret #1.